Paint Ponder: Sherwin Williams 2014 Colormix Forecast

Yesterday I joined several other designers at Robert Allen Showroom in the Dallas Design District to preview Sherwin-Williams 2014 Colormix Forecast.  Jackie Jordan, Director of Color Marketing for SW, gave her annual update on what colors are moving forward and gathering influence.   She revealed four divergent color directions:  Reasoned, Diaphanous, Curiosity, Intrinsic.   My favorite was Reasoned.  Here’s a look at it:

{1} Math and Logic {2} SW 7029 Agreeable Gray  {3} SW 6258 Tricorn Black (I use this a lot on exterior doors and shutters)  {4} SW 0077 Classic French Gray

Reasoned is defined as “logic or good sense.  Gray is the new black (I agree!), and math is the new sexy.  We’re in a global race to acquire knowledge, especially in the hard sciences.  As we embrace our inner geek, we’re also celebrating the quantifiable world’s impact on design using geometery and 3D printing to create patterns and shapes in which shadows, negative space and tone on tone are as important as the structure itself.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s